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<aside> 1️⃣ THE YES/NO QUESTION: What’s a simple question that prompts your audience to immediately answer “yes” or “no.”

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<aside> 🗺️ Guidelines:

1. Make it SUPER EASY for an audience to identify with what I’ve said (or not identify)
2. Ask a question that gets the vast majority of people to either say Yes or No – avoid 50/50 responses unless that’s your intent
3. Get my audience to ask themselves: why would he ask that question? </aside>

• Example: How many of you _______?
• Example:
• Example:

<aside> 2️⃣ THE SEGUE TO THE STORY: A short story connected to the Yes/No Question.

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<aside> 🗺️ Guidelines:

1. Try to follow the SPAT framework: Scene, Problem, Aggravation, Turnaround. For a full breakdown of the framework, read HERE. </aside>

• SCENE:
• PROBLEM:
• AGGRAVATION:
• TURNAROUND

<aside> 3️⃣ THE TAKEAWAY: Make the story relevant to your audience

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<aside> 🗺️ Guidelines:

1. Consider including the word “you” in this section.
2. Make it very clear what benefit your audience should get from this story. </aside>

• Example: read HERE
• Example:
• Example: